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The fourth edition of GITEX AFRICA Morocco took place in Marrakech from 7 to 9 April 2026, with artificial intelligence central to discussions on the digital economy and innovation.
What businesses can take away
Technology creates value when it addresses a clearly identified problem and improves a measurable process. Solutions should therefore be assessed against real impact, integration, operating cost, data security and the team’s ability to use them.
From exploration to pilot
A strong follow-up to a technology exhibition is a controlled pilot: a precise objective, limited duration, result indicators and a clearly assigned owner.
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