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Before seeking finance, clarify the problem being solved, the target audience and the value offered compared with available alternatives.
Six essentials
- A verifiable market need.
- A clear value proposition.
- An identified customer or beneficiary.
- A realistic route to market.
- Explainable revenue and cost assumptions.
- Key risks and how they will be managed.
Finance is a tool for executing a clear model; it is not a substitute for building that model.
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